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Making Your Blog Happy

People have all sorts of reasons for blogging.  Some people just use blogging as an outlet to emote their thoughts and feelings.  Some bloggers want attention.  Some bloggers just enjoy writing.  However, at the end of the day, I think that most bloggers just want to have their blog read.  Payperpost bloggers are probably even more interested in this, because having a large number of readers of your blog usually translates into better Alexa and PR rankings which equals more money.  My guess is that with Argus's new statistics engine, blog traffic will become even more important to those wanting to make money using Payperpost.

On that note, I thought I'd throw in a few idea on how to drive more traffic to your blog.  I'm not planning on giving you an exhaustive list of things you can do.  I'm just going to point out a few things I've seen which help drive traffic to my blogs.

For a new blogger, I'm pretty sure that most bloggers agree that the easiest way to get some readers of your blog is to comment on other blogs that are similar to yours.   Many of you new bloggers may be wondering how you find other bloggers with similar interests.  It's quite easy.  I personally prefer to use Google's Blog search, Technorati is also popular, but there are hundreds of other blog search engines out there.  Do a search on your favorite thing and start reading what other people have to say about it.  The hidden secret to this method is that the more blogs you read and comment on, the more ideas you'll have to write about on your blog.  I recently heard that to be a great writer you have to be a great reader.  It's definitely true.

Second, use good keywords in your blog title.  If your blog is designed right (which most are), the title of your blog post is one of the most important factors in where you're ranked in Google and other search engines.  My wife is horrible at this.  I've tried to teach her to create creative titles with good keywords, but she doesn't care.  Here's a few of her recent blog post titles "Fixed" "Ebb and Flow" and "Identical Twins."  These simple titles won't help at all in getting Google to send traffic your way and would you rather read a blog post called "Fixed" or "My Wretched Computer Has Finally Been Saved?"  A well written blog title is like a headline in a newspaper.  Make one that people will want to read and Google will find unique.

My final suggestion today is to interact with other bloggers on the PayPerPost forum.  Not only is there a whole section on marketing and promotion, but interacting with other bloggers on the forum is a great way to find new readers.  I know that the forum is the way that I've found many of the blogs that I read and comment on regularly.  Not only will this drive traffic and readers to your blog, but you will also create interesting friendships with people around the world or even your own backyard.

There are hundreds of other ways to get new readers and increase traffic to your blog.  We'll cover those later.  Until then, these three things will help make your blog happy.

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abelle said...

a good writer is also a good reader - i agree with you. and i still look up for tips about blogging like the ones you just shared. thanks a lot!

and to my fellow posties, pls. visit my blogs if you have time :)

abelle.blogrox.com
onlyinsilence.blogspot.com (i have a collection of some inspirational stories that might interest you)

Oct 24, 2007 2:35:23 PM

Jaz said...

I'm not all that enamored with Google at the moment since they seem to want to "rule the world" with their page rank thing so I really do not use them much anymore. BUT, I do think that as a blogger, I have to be ready to read up on the latest ways of blogging to get readership.

One of the things that I failed to do for months was to put in tags and keywords. Bad idea to leave them out. My traffic has increased rather dramatically with that little addition. So, I am definitely interested in all suggestions for blogging. I don't always use them all but I like the idea of having that as a possibility.

Thanks for the tips. This blog should include them often.

Oct 24, 2007 3:04:03 PM

techie said...

abelle,
I hope they help. I checked out your blog.

Jaz,
I think it's funny that you don't know that Google does rule the world. Well, at least the world of search. I don't think Google really cares to even publish the PR. I think they do it because of pressures. What benefit does Google gain from publishing the PR? Anyway, you don't need to use Google if you don't want to, but you should still worry about Google if you enjoy getting search engine referrals to your site. They are certainly still the biggest search engine.

Thanks for the tag suggestion. That is a good point. Good tagging is important also.

I'll try to include more tips for bloggers on the PPP blog.

Oct 24, 2007 3:31:22 PM

Texas sweetie said...

wow i so appreciate the tips here.so nice to know it.I may have to try it and see if it works for me as I really want to gain traffic to my blogs.

Oct 24, 2007 6:52:11 PM

Tina Kubala said...

Content and Networking :-)

Good advice.

I spend so much time reading and commenting, but I love it. If not for the community part of blogging, you might as well just not publish your work, cause no one's going to read it if you aren't active in the community. Mr. Fab and Colleen are both idea examples for the idea blogger.

Oct 24, 2007 6:53:36 PM

Linky Love said...

"My guess is that with Argus's new statistics engine, blog traffic will become even more important"

Could you be more precise or are you just guessing?

We all know that "almighty Google" is reducing PR of the paid to post bloggers, so we would love to see another criteria for what is considered a "good" blog.

Now "almighty Google" has a good reason for this: Yahoo got "killed" by Google because Yahoo accepted paid listings. Now the "paid to blog" bloggers are adding paid listings in Google, which explains why they drop your PR.

Oct 24, 2007 8:51:50 PM

techie said...

Linky Love,
I am just a postie like you that's been asked to occasionally post to the PayPerPost blog. So, I have no more insider information on Argus than you do. That is unless Ted is reading this and wants me to take a look under the skirt and see what's coming with Argus. Hint Hint.

With that major disclaimer, I think it's pretty logical that if PPP spent all this time, energy, and money to develop a whole statistics program for Argus, then they are most certainly going to implement filtering by those statistics. The last video that I linked to in this post shows statistics tabs for vistors, page views, ppp rank, alexa rank and google pr. I think we can easily expect that each of thse categories will be potential filters that advertisers can use.

The real question is, which of these filters will advertisers use? It's ultimately up to the advertiser to determine which filters they think are appropriate for their campaign. Sure, PPP can suggest different methods and discourage things like Alexa (What a joke!) and Google PR, but you can be sure that a PPP sales person is going to make the advertisers happy. That's just good salesmanship and good market economics.

My personal feeling is that most advertisers are going to want to use the new PPP stats program for filtering, because then they are achieving a more specific return on investment. However, only time will tell what the advertising market wants (or Ted's informed speculation in a subsequent post).

Either way, that's my logic in saying that the stats are going to be more important with Argus. Does that make sense?

Oct 25, 2007 12:56:17 AM

precious said...

Out of curiosity, I decided to subscribe to Google Alerts for "Notes From My Heart" which is the title of my blog. Amazingly, day after day I discover blogs I never would have found on my own with pretty interesting heartfelt content so I'll hop over to leave an encouraging comment.

You're right that commenting makes a big difference.

Oct 25, 2007 2:10:33 AM

Linky Love said...

@Techie

Oops, I see your reasoning for writing "guess" :-)

Agreed: up too the PPP sales people to convince advertisers that PR is not even a guarantee people rank high in Google, let alone have a lot of visitors.

Oct 25, 2007 6:04:13 AM

LimCorp said...

Nice tips, i agree title of the posts are very important.

Oct 25, 2007 7:38:26 AM

abelle said...

yes, they do. i still consider myself a newbie since i just got in the 'blogging industry' few months ago. i know i still need to learn more. thanks for visiting my blogs :)

Oct 25, 2007 10:54:52 AM

Jenn said...

I found many readers and great blogs through blogexplosion.com It is free to join. You read other people's blogs and they read your's. Plus you can do a banner exchange at blog explosion. I have had some success with clickable banners.

Oct 25, 2007 10:54:58 PM

Daniel said...

Yes, those days I would simply name my title for my post with irrelavant names, but now come to think of it, it really is a headliner if you can rename your post topic

Oct 26, 2007 4:17:58 AM

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