Wow, you won't believe how many Posties we have! Will nearly all 70,000 of you please stand up? Yep, you heard right, we're about to cross that 70,000 mark and we want to make sure everybody coming into the system succeeds with PayPerPost.
So, how do you suppose we hold a class for 70,000 Posties? I know! We hire professional sky-writers to fill the sky with our ToS! No? Well, how about we rent a spot during NBC's The Office and get the world's fastest talker to spew out rules, requirements, and tips? No, that won't work either...
Well, how about we just pack our site with the right kinds of resources in easily accessible areas? Brilliant! As you know, we jump at the chance to better educate users and make sure that using the system is a pleasant experience.
Here are a few helpful links and areas of interest:
Best Practices
Forums
Disclosure Help
Blogger Frequently Asked Questions
Terms of Service
Each of these pages offers valuable information that will help make each Postie a better writer and a more balanced blogger. There are plenty of common issues that nearly every blogger stumbles into while completing PayPerPost entries.
For example, let's say you just completed a post on a vacation in Tokyo for an Advertiser whose site specializes in inexpensive international flights and the Opp requires site-wide disclosure only. We have seen many bloggers label PayPerPost entries in special 'Paid,' 'PPP,' 'Reviews,' 'Check it out!,' 'MoneyMaker,'-type categories in their blog. If a post is about travel, why not label it under travel?
It's important to realize that labeling posts is a form of grouping posts with the same subject matter together. So, if a reader clicks on a category labeled something like 'Check it out!,' 'Reviews,' 'PPP,' etc- and sees that all the posts are sponsored, it's clear you've singled those posts out as sponsored.
This is common issue that can easily be avoided and provides benefit for Advertisers, Bloggers, and their readership! I mean, I love to travel and if I were reading your blog, trying to find that post about flights to Tokyo, I'd naturally search in your travel category, not your paid category.
If you have any tips you'd like to share with fellow Posties, please leave a comment!
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» Ten Useful Rules for Buying Paid Links: How to get good ROI for your campaign. from Big Bucks Blogger
Have you ever thought about what you would want if you were buying a paid review through a service like the Pay Per Post marketplace? Its worth thinking about if you ever considered paying to advertise your blog.
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Comments (RSS)
marcus said...
What about the New Postie Tutorial that everyone agrees rocks but you guys have yet to show it some love here. Maybe you could point them there.
Oct 12, 2007 4:41:41 PM
My2Sons said...
Nearly every site these days has some sort of Terms of Service - including PPP. Do yourself a favor and actually read it - you will find some great information that will really help you be successful at this.
Learn from my mistakes - I just assumed that the TOS was just several pages of legal stuff that I wouldn't totally understand anyways so I didn't read it. Wouldn't you know it, when I first started out I was actually breaking several rules which could have gotten me kicked out. Lucky for me I only had to delete 8+ PAID posts in order to get back in the good graces of Customer Love. It was quite an expensive mistake both in how much time was wasted and monetarily.
Oct 12, 2007 7:53:07 PM
Karmov said...
28 FAQ is intimidating. Break it down into sub-categories with 4-5 questions under each heading.
Oct 12, 2007 10:32:07 PM
Sonny said...
About those advertisers requesting only site-wide disclosure, oh boy, I have a lot of problems with that.
1. You are sneaky and want to cheat the system. If other advertisers have the high ethical standards to the "sponsored" label, why don't you? Naturally, these advertisers need to be labeled as Paid,' 'PPP,' 'Reviews,' 'Check it out!,' 'MoneyMaker' - otherwise they are getting away with it and we are supporting them in their unethical behavior. The site-wide disclosure policy is meaningless (does any visitor ever read it, no matter how prominent you make it).
2. Alright, you want to buy my conscience! Then pay for it. I see that those advertisers that want only site-wide disclosures also pay the least. They want high pagerank and sometimes for PR 5 they want 3 links, 300 words, and all for $10.
Oct 13, 2007 7:56:38 PM
Robert MacEwan said...
Thanks for this post. I've already spotted areas of improvement on my site.
Oct 14, 2007 1:49:45 PM
hamood said...
Oct 14, 2007 8:59:35 PM
Daniel said...
Yes, sometimes if I find it relevant to my site's category, I do put it under the specified category. Especially if it's on traveling. Well, at least this is a good practice and helps the advertiser too.
Oct 16, 2007 1:00:33 PM
Liza said...
hi cool site!
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