<loud_yell>Whoooooooo!</loud_yell>
We rolled out RealRank last Wednesday and crossed our fingers. I had a pretty good feeling that we created something that our advertisers would find value in, but you never know until you see the numbers. The first few days were admittedly slow (and scary). Opp creation was down in general during the Thanksgiving holiday, but since then utilization of RR has picked up a bit. Well, I'm lying. More than a bit.
In fact 60% of all Opps created since Thanksgiving day have used the RealRank requirement. I am both excited and relieved. I truly believe that this the path towards higher quality bloggers in our system...leading to better ROI for advertisers...leading to more advertisers..leading to better pay for bloggers and so on. I am hoping to see that RR utilization number climb over time as we have more blogger adoption.
No-Follow Option Coming
By weeks end we will roll out a new No-follow option for advertisers in PayPerPost. No-follow has always been something that advertisers could specifically ask for, now we have made it as easy as clicking a button. Bloggers that are more comfortable with no-follow sponsored posts should hopefully see more and more opportunities over time.
We had already committed to required no-follow in SocialSpark (prior to the Google Blogosphere Rampage), now advertisers will have the option to easily do so in PayPerPost.
Technorati Tags: izea, nofollow, realrank, socialspark
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Comments (RSS)
Colleen said...
Most of the opps I've seen utilizing RR have also asked for PR, which the majority of us long time PPP users no longer have. Will you be continuing to allow advertisers to select a RR / PR combo?
Nov 28, 2007 7:44:00 PM
dragonfly183 said...
The Pr RR combo is hurting a lot of us. I've seen a lot of RR's out there too but so many more bloggers could take an op if they didn't include PR as well.
Nov 28, 2007 8:46:55 PM
dragonfly183 said...
The Pr RR combo is hurting a lot of us. I've seen a lot of RR's out there too but so many more bloggers could take an op if they didn't include PR as well.
Nov 28, 2007 8:47:08 PM
mistipurple said...
okay, my question is going to come out a little lame. "required no-follow" means we must put back the "nofollow" into our template? we have removed the nofollow then when some opps required it. is that what you mean? or am i saying the opposite. (and how to put it back is going to be a mini headache because removing it is one thing, and putting it back is another, because i wouldn't know where to slot it back.) am i the only one who is dumb in understanding simple language. i am so sorry.
Nov 28, 2007 10:47:51 PM
Richard said...
Perhaps if the PR were to be left in, advertisers should be charged more and make it a higher paying rank. Two of my sites dropped from 4 and 3 to a big old ZERO, obviously hurting my money but my main site which is 90% non-paid only dropped from a 5 to a 4. I think that maybe it is just a matter of content and how much of it we have as far as Google goes.
Either way, I agree with Colleen in that it was a major hit in the $. Most of the paid posting that I have done over the last three weeks has been other than PPP simply because the great majority of the decent paying opps that I had been taking require PR5+
Nov 28, 2007 11:29:07 PM
MommaDiary.com said...
The way I see it, advertisers are hooked on Google PR as much as breast fed babies to their mom's tits.
Nov 28, 2007 11:41:47 PM
Jade said...
mistipurple, adding nofollow would mean just adding it to THAT one link, not your whole blog.
Nov 28, 2007 11:57:03 PM
mistipurple said...
Thank you Jade.
Nov 29, 2007 12:06:37 AM
Chris said...
Can't say that I can agree with your thought process Richard about matter of content vs. paid posts. I have over 130 entries on my site and less than 10 percent of those are sponsored posts. My page rank went from a 2 to a 1, and finally to a 0.
I admittedly don't take a slew of opps because I want them to fit into the parameters of my blog. Live by the niche, die by the niche, but apparently to Google that doesn't matter either.
Anyway, just my two cents on it.
Nov 29, 2007 12:35:19 AM
Natalie said...
I guess I'm wondering the same thing as everyone else. Is PR always going to be an option or will that be phased out?
Nov 29, 2007 1:34:13 AM
Ghosty said...
If "no follow" is made a requirement instead of an option, that would make the RR/PR combo worthwhile, and Google couldn't claim IZEA is selling better PR to advertisers. Posties should also get their PR back.
I got mine back in about a week, as an aside.
Nov 29, 2007 7:04:21 AM
Karmov said...
Well I've seen 0% of the 60%. Likely due to the the PR/RR combo. I used to get a lot of great ops and was pulling quite literally ten times what I'm able to earn right now.
Is it because my RR is bad or a RR/PR combo that I can no longer meet since the Google bashing? Who knows? I think my RR is good, but with no yardstick to compare against, I have no idea if I'm near the front of the pack or in the back. While the transparency in the formula is nice to see, the rankings, without a reference point, are absolutely baffling.
Nov 29, 2007 8:25:30 AM
SB said...
I had a PR rank of 4 and it dropped to 2. I wasn't making much money, but it was something. However, my RR has ranged from 155-174 which I think puts me way in the top 10%. I'm still seeing nothing worth taking. It is frustrating because I have a well-visited blog on many levels and am selective about the opps I take, only taking those that I think would truly interest a significant portion of my readership. But with the combo of PR/RR, I'm getting plenty of nothing.
I really hope RR works out!
Nov 29, 2007 9:02:55 AM
SB said...
Why was my email posted when it said it would not be?
Nov 29, 2007 9:10:56 AM
Ghosty said...
Hmm, some ppl have their email linked here, and some don't. Not cool, really. Can you guys fix this?
Nov 29, 2007 9:34:25 AM
SB said...
Ah, how nice. Just this morning I made my official drop to a big 0 on PR. So glad to finally join the ranks of the whacked.
My newer blog I haven't touched in over a month and gets only a tiny fraction of traffic compared to my main blog (but no PPP) is still firmly a 4.
Maybe it will be a 0 shortly too. Coincidence I posted to this discussion and all the sudden I was a 0? Maybe. If my other one miraculously plunges, I guess we'll know the Google eyes were here and out to get me.
No, I'm not paranoid. Just annoyed.
Nov 29, 2007 10:19:17 AM
MyGoodFinds said...
It hurts to see all the high $ opps which I would easily qualify for based on Alexa rating and RealRank but because I'm a zero PR from a 4, I can only watch them with 0 votes meaning these ads are going unfulfilled.
What is Izea going to do with EXISTING ads on the system that are not fulfilled due to the zero PR of posties? Can the advertisers be notified and somehow ask that the opps be based on blog traffic(Alexa and RealRank)?
Nov 29, 2007 11:02:29 AM
Deb said...
yup....I just lost ALL pr on my multiple blogs...what a rude awakening!
first from 4's and 3's to 2's, finally to 0's...
Nov 29, 2007 11:40:15 AM
dragonfly183 said...
I think its interesting that even at this late point in time Pr is still changing. By the way Sb its the same with me. i had blogs I hardly did anything with at all with almost no traffic and they still have Pr to this day.
Nov 29, 2007 12:13:14 PM
Yellowbutterfly said...
This PR thing is really very frustrating. I have 3 blogs for PPP with PRs of 4,3,3. But then all of them got a PR2 after 2 weeks and now, it's finally zero. I used to grab plenty of high paying opps, but that was already history.
Google, give us our PR back!
Nov 29, 2007 2:01:18 PM
Jack Spirko said...
I am sorry but this is the dumbest thing I have heard so far about the backlash from Google.
Why would any advertiser want their link nofollowed? This is ridiculous. PPP has been successful because it is a source of good quality links with specified anchors.
You guys really need to think about what you are doing, why you are doing it and if the market even wants it. I spend a lot of money on PPP both for my own sites and on behalf of clients. I can tell you we don't want real rank (as it is today) and we don't want nofollow.
I also have never been surveyed so I assume you are not asking your market what it wants, just deciding what we want and giving it to us. Perhaps you guys should phone up some folks who were IBM execs in 1978 and ask how well that works out.
Jack Spirko
Nov 29, 2007 2:50:47 PM
Jack Spirko said...
I am sorry but this is the dumbest thing I have heard so far about the backlash from Google.
Why would any advertiser want their link nofollowed? This is ridiculous. PPP has been successful because it is a source of good quality links with specified anchors.
You guys really need to think about what you are doing, why you are doing it and if the market even wants it. I spend a lot of money on PPP both for my own sites and on behalf of clients. I can tell you we don't want real rank (as it is today) and we don't want nofollow.
I also have never been surveyed so I assume you are not asking your market what it wants, just deciding what we want and giving it to us. Perhaps you guys should phone up some folks who were IBM execs in 1978 and ask how well that works out.
Jack Spirko
Nov 29, 2007 2:51:56 PM
tedmurphy said...
@Jack Spriko
While it sounds like you are only interested in SEO the majority of advertisers using our system are not. While there are some benefits to using PPP for SEO that is not our core value proposition. We would be foolish to create a business based solely on someone else's algorithm that we can neither control nor decipher.
We are not taking away your option to create a link without no-follow, we are instead providing an option for those bloggers and advertisers who prefer no-follow. Given that the overwhelming majority of the online advertising media has no weight on SEO, the market is still considerable.
If you are solely interested in SEO I can understand that RealRank wouldn't have much appeal. RealRank is a measure of traffic and influence, not Google juice.
You can still choose PR for segmentation, though you should recognize that we operate a marketplace with supply and demand constraints. There are still very many bloggers that have PR intact, however I would be surprised if your SEO focused Opps get filled at the same rate or cost given the overall fear of being deranked.
We still very much so want and appreciate your business, but I encourage you to look beyond just the SEO benefits as that doesn't tell the whole story.
Nov 29, 2007 3:12:13 PM
JerryRussell said...
I'm in the same boat with most of the other posties here. I've been selective about accepting opps. I was a t a very happy PR3 with expectations of a comfy PR4, then all of a sudden I'm at 2, then 0. Nothing to be done about it, I suppose. the problem is, I have no idea if my RR score of 378 is good, bad or otherwise... I've also had all of my other blogs dropped to PR 2's, so there aren't a whole lot of higher paying opps left.
I am looking forward to the nofollow option, perhaps we can all go bow to google at that pint and grovel enough to get some ranking back...
Nov 29, 2007 3:35:46 PM
JerryRussell said...
Sorry about my spelling. My fingers just aren't cooperating with me today.
Nov 29, 2007 3:37:26 PM