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What is IZEA RealRank™?

The problem with Google PageRank is that it is both self serving and irrelevant to actual traffic and influence. The arbitrary and unpredictable nature of this ranking system has left both bloggers and advertisers longing for accurate statistical data since long before PayPerPost. Unfortunately, there are few options out there when it comes to determining the value of a blog. While sites like Alexa attempt to estimate traffic they are inaccurate and do a terrible job when it comes to blogs with smaller niche audiences.

I we believe we have a solution and that solution is RealRank. RealRank data is gathered from the IZEA Toolkit "ITK" (formerly PPP Tools). It is a piece of javascript that many of you already have and those outside of PPP will be able to get from a separate site without joining PPP or SocialSpark. ITK gathers REAL traffic information, much like your analytics platform and ranks users based on their standing within the network. The formula is relatively simple.

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

We are currently working on implementing RealRank inside of the PPP platform next week. The public site will be up within two weeks. I am excited to be able to finally provide bloggers and advertisers with a measuring stick that actually means something.

Unlike Google, we are open to feedback. We will publish the actual formulas for all to view. If we make any changes over time based on user input you will see what those changes are and why.  We hope this becomes the most valuable site measurement tool worldwide and look forward to rolling this out.

Down with PageRank (beats war drum)!

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» What is IZEA RealRankâ„¢? from bloggingzoom.com
Just when you thought you have seen the last of Google after the recent overdue PageRank update, Google had other ideas. Google has nuked the PageRank off blogs doing paid reviews and most of the top paid reviewers' blog I've come across h... [Read More]

Comments (RSS)

skeet said...

I just printed a full-sized Ted Head so I could kiss you. On the lips. In front of everyone. Mahalo, Y'all!

Nov 15, 2007 5:53:41 PM

Jenn said...

Ted, I totally heart you. If I weren't already married and "fixed", I would totally bear your genius babies to populate the world with.

Nov 15, 2007 6:07:05 PM

Cass said...

Skeet told us to all come kiss you, but I probably would have done it anyway if Travis isn't around ;)

Nov 15, 2007 6:07:10 PM

Marisa said...

I am so coming to Florida to see you all give you all big hugs! I can't wait for PostieCon 2008.

Nov 15, 2007 6:11:16 PM

Jules said...

"20% weighted towards amount of ACTIVE inbound links per day"

Doe this count javascript blogrolls?

Nov 15, 2007 6:13:05 PM

Ellie Blunt said...

It's really good to see people doing something about the whole Google insanity! You all are awesome. As with anything though, change has its own brand of insecurities, but I am so hopeful.

Ellie

Nov 15, 2007 6:39:37 PM

Robert MacEwan said...

This is really encouraging to those of us financially hurt by dropping PR. Starting PPP with a PR6 was terrific. Dropping to a PR3 and watching all the good opps disappear over night was quite disheartening.

Everyone circle 'round for a group hug. Our family of bloggers will make it through the Christmas season with plenty opps to fill our tummies.

Nov 15, 2007 8:31:11 PM

Loretta said...

The more I hear of your realrank the more I am excited to see it!! It's a great idea and not at all what I expected when we first heard that ppp tools was going to be a big part of Argus/SocialSpark. I'm totally impressed thus far.

Nov 15, 2007 8:31:44 PM

skeet said...

Digg this post:

http://digg.com/tech_news/What_is_IZEA_RealRankt

And I'd love it if you find mine Digg-worthy, too:

http://skeetsstuff.skeeterbess.com/2007/11/15/worried-about-google-pr-drop-dont-be/

Nov 15, 2007 8:40:45 PM

dragonfly183 said...

This sounds soooo awesome. I am still wondering what "good" visits actually are though. Maybe I just need to be patient.

Nov 15, 2007 10:12:47 PM

Elizabeth said...

I am SO GLAD you are doing this. It's 9:58 PM on Thursday, and I just about had a heart attack when I looked at Table for Five and saw that my PageRank had dropped to ZERO. I checked iwebtool, and sure enough, half the data centers are DOWN. I've had it with this PageRank nonsense.

I hope this isn't too dumb of a question, but what exactly constitutes an "inbound link"? If my URL is on someone's blogroll, is that an inbound link? What about a link to me in a blog post? I know I should know that by now but I want to be sure :)

Nov 15, 2007 10:13:11 PM

sukosaki said...

Werd. I think that it is about time that someone took the bull by the you know what's and put something else out there other than the norm. Good job!

Nov 15, 2007 10:49:26 PM

pablopabla said...

In view of the obvious thumbs down on Google PR, would PPP immediately remove the PR stats on posties' site analysis? It's redundant anyway.

Nov 15, 2007 11:08:30 PM

Nick Phillips said...

I'm looking forward to this Real Rank thingy. I had the shock of my life this morning when I saw my pagerank drop from 4 to a big fat Zero!

Nov 15, 2007 11:32:12 PM

Tina Kubala said...

Amazing and FAIR! I love it. I love thumbing our collective noses at Google.

Advertisers are going to love knowing how many eyes their ads are in front of in a real way. Happy advertisers mean more opps, plus (I'll bet) more advertisers.

Thanks Ted and Izea Team. I know this isn't going to be easy to put in place. Causing a revolution isn't ever easy.

Nov 16, 2007 12:26:36 AM

Tina Kubala said...

Amazing and FAIR! I love it. I love thumbing our collective noses at Google.

Advertisers are going to love knowing how many eyes their ads are in front of in a real way. Happy advertisers mean more opps, plus (I'll bet) more advertisers.

Thanks Ted and Izea Team. I know this isn't going to be easy to put in place. Causing a revolution isn't ever easy.

Nov 16, 2007 12:26:44 AM

Tina Kubala said...

Amazing and FAIR! I love it. I love thumbing our collective noses at Google.

Advertisers are going to love knowing how many eyes their ads are in front of in a real way. Happy advertisers mean more opps, plus (I'll bet) more advertisers.

Thanks Ted and Izea Team. I know this isn't going to be easy to put in place. Causing a revolution isn't ever easy.

Nov 16, 2007 12:26:49 AM

Mama BoK said...

Thank you very much..!

Nov 16, 2007 12:28:43 AM

Bless said...

Sweet! Thank you for taking this leap. It was crazy knowing that my PR from the longest 3 it sunk down to 0 as in nada. *Huggies to the brainiacs here in PPP!

Nov 16, 2007 12:57:28 AM

issa said...

so it isn't just me that got splattered back to pr0, sigh! anyhoo, thanks PPP for always improving things in the world wide web. as what jenn said above, i'd be happy to populate the world with your kids ted! lol!

Nov 16, 2007 1:05:43 AM

danielctw said...

That's a very nice way to view Page Rank. No more self reliance only on Google Page Rank

Nov 16, 2007 1:43:44 AM

sherri R said...

If they can take on the giant and find a new way to value sites and blogs this would be huge. The only problem if this works as well as proposed (which I have no doubt it well) then Google will only buy out PPP and we could be back to square one. Ted, please do not take anyhting less then $2 Billion. Then you can tour the US in the Postie mobile and come party with the rest of us.

Nov 16, 2007 2:20:43 AM

Clement said...

Good one.I am looking forward to it.

Nov 16, 2007 2:54:16 AM

Clement said...

Good one.I am looking forward to it.

Nov 16, 2007 2:56:59 AM

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