I am happy to announce that IZEARanks.com is now live to the general public. At the core of IZEARanks.com is RealRank. RealRank is the first site ranking service that focuses exclusively on measuring the traffic and influence of individual blogs throughout the blogosphere. RealRank aims to replace historically unreliable influence indicators such as Google PageRank, Alexa and Comscore by providing more accurate statistical data collected directly from the source.
Google PageRank is determined based on the combination of an unpublished ranking algorithm (which rates the quality of your site based on the number of other sites linking to it) and some apparently manual overrides to that algorithm's result. PageRank is not based on real traffic, but on what Google perceives as the quality of a website as determined by a link rating algorithm and some cloudy rules.
Thus, I can have a PR of 4 and 1,000 visitor a day or a PR of 4 and 10,000 visitors a day.
Alexa Rank uses Alexa toolbar users' browsing activity to extrapolate a guess as to a site's actual traffic, and what percentage of Internet users are likely to visit it. While Alexa attempts to estimate traffic based on a sample, they are inaccurate and do a terrible job when it comes to sites with smaller niche audiences.
ComScore does an even worse job when it comes to smaller sites. Many bloggers don't even register at all on ComScores radar. If you aren't a major media property your blog might as well not exist.
These issues aside the major problem is that all of these ranking sites focus on the web in general, taking into account enormous media properties and groups of sites. Blogs don't stand a fighting chance. No matter how good your blog is your not going to compete against Yahoo, YouTube or Wikipedia.
IZEARanks.com and RealRank is for blogs only. We don't want search engines, e-commerce sites, directories or anything else effecting the RealRank scores. RealRank is supposed to be a rank relative to other blogs. For that reason we ask people to flag those sites that aren't blogs so we can keep the system clean. We report numbers for all blogs along with the top 100 blogs in a variety of categories.
Advertisers and bloggers alike can use IZEARank.com to evaluate the RealRank of a blog over time along with pageviews and visitors. You can compare up to 10 blogs at a time with the graphing tool:
RealRank is Open
Unlike PR the RealRank scoring algorithm is public and open. RealRank is determined by utilizing the following formula:
70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day
We are also open in providing a public API. The API will allow developers to pull RealRank, pageviews and visitors for any blog that participates in the site. I am really excited about this and I can't wait to see what people do with it. You can query up to 5000 sites a day with the standard free key, if you need more let us know what you are up to and we can arrange something.
The most important component to being open is listening to feedback. Do you think we should change the ranking algorithm? Did you find a loop hole in the system? Great! We want to know. This is the Alpha version of the system and we are sure to have room for improvement. We have already gotten some feedback that stumbleupon visits aren't properly recorded and we are working on that (thank you AndyBeard). I hope there is more feedback over time.
Getting ranked is easy. Simply sign up for an account on IZEARanks.com, install the IZEAToolkit and claim your blog.
Separate from PayPerPost
IZEARanks is open to all bloggers and blog. The IZEA Toolkit (ITK) embed code used for IZEARanks is different than that for PPPTools on PayPerPost.com. You can choose to replace your PPPTools code with ITK if you like and your blog will still function in the same way and report your RealRank. Your PPP Direct badges and AdBubbles will work with either set of code.
Why the name IZEARanks?
As the name implies there will be more blog rankings in the future including ROIRank, a ranking system based on the return on investment a blogger provides for an advertiser. The site will grow over time to provide advertisers and bloggers with more detailed data.
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» IZEA Launches RealRank - Will You Opt In? from ProBlogger Blog Tips
IZEA today have launched what its been promising for a while - IZEARanks.com where it measures RealRank of blogs (their announcement is here). What is RealRank? - a blog ranking system that uses real data to calculate whi... [Read More]