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Horizon Interactive Awards - 2008 Silver Winner (Best Blog Category) is live! Real Ranks for Real Bloggers

I am happy to announce that is now live to the general public. At the core of is RealRank. RealRank is the first site ranking service that focuses exclusively on measuring the traffic and influence of individual blogs throughout the blogosphere. RealRank aims to replace historically unreliable influence indicators such as Google PageRank, Alexa and Comscore by providing more accurate statistical data collected directly from the source.

Why RealRank?

Google PR
Google PageRank is determined based on the combination of an unpublished ranking algorithm (which rates the quality of your site based on the number of other sites linking to it) and some apparently manual overrides to that algorithm's result. PageRank is not based on real traffic, but on what Google perceives as the quality of a website as determined by a link rating algorithm and some cloudy rules.

Thus, I can have a PR of 4 and 1,000 visitor a day or a PR of 4 and 10,000 visitors a day.

Alexa Rank uses Alexa toolbar users' browsing activity to extrapolate a guess as to a site's actual traffic, and what percentage of Internet users are likely to visit it. While Alexa attempts to estimate traffic based on a sample, they are inaccurate and do a terrible job when it comes to sites with smaller niche audiences.

ComScore does an even worse job when it comes to smaller sites. Many bloggers don't even register at all on ComScores radar. If you aren't a major media property your blog might as well not exist.

These issues aside the major problem is that all of these ranking sites focus on the web in general, taking into account enormous media properties and groups of sites. Blogs don't stand a fighting chance. No matter how good your blog is your not going to compete against Yahoo, YouTube or Wikipedia. and RealRank is for blogs only. We don't want search engines, e-commerce sites, directories or anything else effecting the RealRank scores. RealRank is supposed to be a rank relative to other blogs. For that reason we ask people to flag those sites that aren't blogs so we can keep the system clean. We report numbers for all blogs along with the top 100 blogs in a variety of categories.


Advertisers and bloggers alike can use to evaluate the RealRank of a blog over time along with pageviews and visitors. You can compare up to 10 blogs at a time with the graphing tool:


RealRank is Open
Unlike PR the RealRank scoring algorithm is public and open. RealRank is determined by utilizing the following formula:

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

We are also open in providing a public API. The API will allow developers to pull RealRank, pageviews and visitors for any blog that participates in the site. I am really excited about this and I can't wait to see what people do with it. You can query up to 5000 sites a day with the standard free key, if you need more let us know what you are up to and we can arrange something.


The most important component to being open is listening to feedback. Do you think we should change the ranking algorithm? Did you find a loop hole in the system? Great! We want to know. This is the Alpha version of the system and we are sure to have room for improvement. We have already gotten some feedback that stumbleupon visits aren't properly recorded and we are working on that (thank you AndyBeard). I hope there is more feedback over time.

Getting Ranked

Getting ranked is easy. Simply sign up for an account on, install the IZEAToolkit and claim your blog.

Separate from PayPerPost
IZEARanks is open to all bloggers and blog. The IZEA Toolkit (ITK) embed code used for IZEARanks is different than that for PPPTools on You can choose to replace your PPPTools code with ITK if you like and your blog will still function in the same way and report your RealRank. Your PPP Direct badges and AdBubbles will work with either set of code.

A big part of SocialSpark
RealRank and ITK will play a huge role in SocialSpark. If you haven't already started reporting data I encourage you to do so now.

Why the name IZEARanks?
As the name implies there will be more blog rankings in the future including ROIRank, a ranking system based on the return on investment a blogger provides for an advertiser. The site will grow over time to provide advertisers and bloggers with more detailed data.

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» IZEA Launches RealRank - Will You Opt In? from ProBlogger Blog Tips
IZEA today have launched what its been promising for a while - where it measures RealRank of blogs (their announcement is here). What is RealRank? - a blog ranking system that uses real data to calculate whi... [Read More]

Comments (RSS)

Heather in Beautiful British Columbia said...

Hey Ted, the 'Ranks' page is awesome... this is getting very exciting!

Did you know none of the posts you guys are writing are updating on the 'dashboard'. 'Rosie Loves Us' from December 12 is the last one which shows...

This is such important information it should be readily available to all 'on the dashboard' so they don't have to go hunting to find if you guys have posted anything new!

Darn bugs are always messing with us...

Jan 9, 2008 1:32:47 PM

Priscilla Payne said...

The IZEA blog posts are now updating on the blogger dashboard. Thanks for bringing that one up Heather! We forgot to update the script to the new URL when we changed from to

Jan 9, 2008 2:53:06 PM

skeet said...

I'm excited to see this, but a little scared of how I'll rank now that we'll see an infulx of new blogs registered. Still, I'd rather know where I really stand against bloggers inside and outside of the PPP world. I'm also concerned about the Stumble problem, since a lot of my traffic is generated throguh Stumbles.

Dugg and Stumbled.

Jan 9, 2008 3:40:43 PM

Robert MacEwan said...

Count me in as one of the folks excited about going live! The last few months have been rather brutal on blogger moral. It will be Stumbled, Dugg, Pownced, Twittered, Facebooked, & blogged.

Jan 9, 2008 7:40:44 PM

Victor said... WELCOME to the World Wide Web! The IZEARanks platform is absolutely awesome! Congratulations!!!

Jan 9, 2008 8:18:51 PM

Sarah said...

This may not be the right place to ask this, but, does it take some time for accurate information to accumulate? I'm a little confused because it's showing my uniques at 4 times lower than my urchin stats and statcounter stats are showing them...?

Jan 9, 2008 8:37:39 PM

Amy said...

Can't wait to check this out, Real Ranks it looks awesome!

Jan 9, 2008 9:48:56 PM

Qtpies7~ said...

I can't get the sign up page to load correctly in any browser, even clearing my cookies, etc.

I also have the tools installed correctly for ppp, but they don't register my blog. (and customer love hasn't helped me since December 19th)

Jan 9, 2008 11:34:10 PM

CyberCelt said...

Well done, guys. IZEA will be packed with blogs in a month.

Quick question: What is the status of email and feed subscribers being calculated in the RR equation?

FYI: The claim code was not accepted into the code on my diet blog:
Here's the error message:
"We were unable to save your template. Please correct the error below, and submit your template again.
Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.

XML error message: The reference to entity "p" must end with the ';' delimiter."

Success to us all in 2008.

Jan 10, 2008 12:11:04 AM

techie said...

Another error when I was adding it was I said I wanted it public, but it didn't register that choice. I later clicked on it and that seemed to work.

Also, one of my blogs says that it has the ITK installed, but when I go to the stats it says they aren't and so it can't give me any stats.

Jan 10, 2008 12:36:04 AM

Beth said...

I encountered the bug with public/not public. I clicked to make my stats public, refreshed and nothing. Did it again same thing. I finally had to clear the cache, log back in and it worked.

And the stats are about 400-500 page views and visitors off from what StatCounter shows. I also saw one blog who had over 1500 page views, but only 29 unique visitors but it's in the top 100? How can someone have that many page views and only 29 uniques?

Jan 10, 2008 1:27:50 AM

Deb said...

It entered on my most of regular blogs without a problem, but my blogger ones also give me the XML error msg that CyberCelt mentioned

Jan 10, 2008 8:37:18 AM

Anna said...

How exciting. I wonder - will installing this code fix the fact that my RealRank has not registered since December 17?

I love the idea of being able to check out the rank of other blogs.

Jan 10, 2008 8:39:48 AM

InvestorBlogger said...

Yep, already signed up for it! I've got stats all the way from November which is a cool start... Love some way to display it on my website, though... No plugins for it yet... and I can't write one...


Jan 10, 2008 10:58:26 AM

Jamie said...

@Qtpies7: Both of your sites ( and have ITK installed properly and have ranks. However, it doesn't look like you have added the claim code to either site. Can you elaborate on the signup problems you are having? Thanks!

@CyberCelt: To the first question, it is not currently included in the RealRank calculation. There are no immediate plans to do that at this time. We also tried adding your claim code to our test blogspot blog and the template saved successfully. Please submit a ticket to Customer Love if you continue to experience problems.

@techie: The first bug you mentioned is a known issue, and we are working on it. I've confirmed that the tools are installed on your fundraiser blog, and we are looking into why your stats are not being reported.

@Anna: It looks like you are having a similar issue to techie, and we are looking into it.

Jan 10, 2008 11:10:21 AM

sagun said...

Realrank let it bring a new dimension..Hope so for bloggers. around the world......

Jan 10, 2008 12:30:23 PM

Elynn said...

OK, so - how long does it take to update again? My two PPP blogs are showing up, but the other ones I added at the same time still aren't showing any data, or screenshots. the program says I added the claim code and ITK correctly so what am I missing?

Jan 10, 2008 2:14:36 PM

Katy said...

Awesome news! Congratulations to all of you at Izea for another job well done. I'm looking forward to working with IzeaRanks, digging in and getting more information!

Jan 10, 2008 5:14:36 PM

Deb said...

Wanted to notice that on blogger, i still have an old style template, and a newer blogger one. I had no issues with the old template, but when entering it into the "new" blogger, I get the XML thing.

Don't know if that will help or not, but that was my experience between the two different versions.

Jan 10, 2008 6:23:56 PM

dew said...

Just wanted to let you all know that I made a simple little file to display your RealRank on your website in an image:

It's not the best, but it works.

Jan 11, 2008 2:07:23 AM

Robert MacEwan said...

Is it permissible to use the API and add RealRank to Dew's button got me thinking on the subject.

I apologize for that last sentence if it doesn't make sense since there's only one cup of coffee in me. :-)

Jan 12, 2008 9:59:01 AM

Wilbur Corncob said...

What a crock... the only response to trying to register is:

"We're sorry but we cannot process your application at this time. Thank you."

That nets you absolutely not credibility. If someone can't sign up and you offer no informative error messages, how can we possible except you to rank blogs any better than anyone else?

Jan 15, 2008 5:03:25 PM

Elizabeth said...

I'm getting "Yikes, IZEAranks is down". Just now.

Jan 16, 2008 12:43:05 PM

Bedava Oyunlar said...

and support for user avatars and new add-ons for community

Feb 22, 2008 9:12:27 PM

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