As many of you know, we are currently in the midst of performing a blog audit, in which we are examining each and every blog within our system. We realize this might be a scary process for you to be experiencing and that you may be wondering what it is we will be looking for.
Actually, it really is quite simple. We want high quality bloggers who have the highest standards for their own blogs. We want bloggers who maintain their blogs on a regular basis and who write about things they are interested in, things they love and things that others want to know about. Basically we want bloggers who have blogs that others want to read.
We want you to please take a look at your blog and think about the reader who is viewing it. Would someone who doesn't know you want to read what you have to say? Think about an advertiser and what they would think when they land on your blog. Would they want to advertise on your blog? Would the product they are promoting relate to the theme of your blog? Think about the balance between ads, sponsored posts and unique content. Does it feel like you are spending more time writing sponsored posts than original ones that relate to your blog? Does your blog feel more like a set of annoying commercials or more like an intriguing TV program? If we fast forwarded through all your ads, what would be left? Anything interesting that is actually worth reading? Honestly, if it feels like your blog is maintained solely for making money then we won't want to read it and an advertiser won't want to advertise on it.
We want to be a part of your lives just as much as we want you to be a part of ours. Therefore, we want to read about the egg carton caterpillar that your 3 year old made today, or about the website you found that allows you to find the best deals on toilet paper in all of Orange County, or even about the weekend trip you took to Ben & Jerry's in Vermont! And our advertisers want that too!!! We are asking that you please make your blog personal, meaningful and a reflection of yourself. The more pride you take in your blog the more likely you are to pass our quality standards.
Remember to keep yourself up to date on our Terms of Service. Many of the details we're looking at now are already addressed there. If your blog does not meet our standards your blog will most likely be rejected. Unfortunately once your blog is rejected, your blog will not be eligible for resubmitting. We will continue to review any outstanding posts you've submitted, and you will be paid on those that are approved.
The blog audit is something we must do to ensure that the best bloggers possible reside within our Network, and the audit is something that we'll likely continue to do in the future. Please keep these things in mind while we continue on with the audit process and we appreciate your understanding.
If we receive any indication that you no longer want your blog to be associated with our Network, whether through board posts, tickets, blog posts, etc. we will take that as your permission to reject your blog.
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