Archive: Town Hall
Sorry for the short notice of the final details, but I'm happy to confirm that the Townhall meeting tonight is set to go ahead.
Point your browsers at breeze.mindcomet.net/izea at or before 7pm Eastern to join in the fun. We look forward to seeing you there :)
I would like to thank everyone that participated in the customer experience survey we sent out two weeks ago. I was frankly overwhelmed with the amount of feedback that we received. 1662 people responded to the survey, providing us with some fantastic data to improve the company. Here are the results:
On average we scored a 3.90, just below "good". This number will be know as our Customer Experience Index. I can't say that I am necessarily happy with "good", but to be honest it was a bit of an eye opener as I thought the numbers might be lower. As a company we tend to hear more about the problems and issues than the success. I believe it's peoples nature to highlight flaws over strengths. It's good to hear that overall our population of customers believes we are doing things right.
However, that doesn't mean that many of you don't have valid complaints. We have got some issues to work out and I am committed to raising that 3.90 Customer Experience Index in the future. Our goal as a company is to raise that number to a 4.10+ within the next six months when we will administer this survey again.
In addition to the multiple choice responses, we received more than 700 write-in responses. The executive team and I have read these, categorized them and laid out some plans of attack.
The top three issues we saw complaints about:
1. Get rid of Google PR (blogger issue)
2. More control over blog segmentation and selection of bloggers (advertiser issue)
3. The boards are not as friendly, open or as useful as they were in the past (blogger and advertiser issue)
Our response to these top issues is as follows:
1. We are now in the process of removing Google PR from PPP entirely, this has been fast tracked. PR is going to be replaced with backlink count. It is not a small change, it will take a few weeks given developer resource constraints.
2. This isn't something easily accomplished in PPP, but it is the entire premise around SocialSpark. I am actually pleased that this was a frequent request as it validates the SocialSpark model. Look for this feature when SocialSpark launches.
3. As I posted last week, this is something we are working on now and will implement the first phase this week.
There are a multitude of other issues that we will be addressing, but I wanted to let you all know your feedback does influence the direction and focus of the company. Thank you for taking to time to provide us feedback, it's the only way we can get better.
We told you SocialSpark was going to be awesome! And, here's an example.
IZEA is now accepting video clips for consideration in the soon to be launched Community Section of SocialSpark. This interactive page will serve up user videos and provide viewers with a deeper understanding of the people fueling the growth of the blogosphere. That's you!
Think of it as a commercial for you and your blog. Explain who reads your blog, and what type of content you focus on. Show potential advertisers how they'd benefit from working with you. You know, put on your marketing hat and have fun with hit... make it stand out. Who knows, you might just turn out to be a SocialSpark rock star!
IZEA is utilizing Brightcove Studio to manage the submission and distribution of content in the Community Section video player. As a result, you'll need to create an account as part of uploading your videos. It's simple and easy. So upload your video now! Ideally videos should be no longer than 60 seconds and no larger than 100MB. Click here for technical specs.
Upload your video now! You will be notified by email when your video is approved for inclusion. We look forward to reviewing your submission.