PayPerPost announced the formation of a new company and service offering today that connects advertisers and bloggers in a whole new way. The company, founded by Internet marketing entrepreneur Ted Murphy, will allow advertisers to reach out to bloggers through a proprietary self-service Internet application. The service ushers in a new form of advertising called Pay Per Post or "PPP". The company believes the service will compete heavily against PPC and CPM models offered by companies such as Google and Yahoo.
"Our service offering completely redefines the concepts of product placement, product endorsement, consumer generated marketing, buzz building and search engine marketing. We are leading a blogger revolution," said Murphy. "Media companies and celebrities have been compensated for endorsement and product placement for years. Finally bloggers will be compensated for all the traffic and sales they generate when they blog about products and companies."
