IZEA Press Releases

Web 2.0: PayPerPost.com™ Releases Beta 2.0 of Its Blog Advertising Service

ORLANDO, Fla. - PayPerPost.com™, The World's First Consumer Generated Advertising Network, released Beta 2.0 of its online blog advertising service. The Web 2.0 company, which signed over 500 online advertisers in its first five weeks of operation, announces the upgrades were quietly rolled out on Friday, August 11, 2006.

"This upgrade is focused on improving the quality of content for advertisers and bloggers," stated Ted Murphy, Founder/CEO of PayPerPost. "We have introduced a variety of features that will allow our service to naturally improve itself and provide the best Web 2.0 advertising experience for both bloggers and advertisers."

The core feature upgrade of this version of the blog advertising service introduces the concept of ranking and flagging. PayPerPost reviewers will still be responsible for accepting or rejecting advertisements based on meeting overall criteria, such as length and proper links. However, advertisers will now have the ability to rank the approved blog based on their personal perceived value. In a similar fashion, bloggers will be able to rank advertiser opportunities based on their perceived value.

Online Advertising: Marketers Flock to Consumer Generated Advertising

PayPerPost.com, The World's First Consumer Generated Advertising Network, announced today that it has signed up over 500 online advertisers in its first five weeks of operation. The company, which pays bloggers to provide their opinion about products and services, has exploded despite the controversy surrounding its approach to online advertising.

"We are completely redefining the concept of online advertising," stated Ted Murphy, founder and CEO of PayPerPost. "In the past, online advertising was all about leveraging big media buys with repetitive advertisements and messaging created by a company. We have successfully demonstrated to our online advertisers that smaller investments in unique, consumer generated advertising can provide far greater value."

"I love the way that individual bloggers actually review my products and post their own opinions online with relevant keyword text hyperlinks to my product pages. PayPerPost.com advertising, either positive or negative, is far more valuable than an anonymous hyperlink to my store with little or no explanation," said Teri Fritts, a PayPerPost.com advertiser and founder of AliceAccents.com. "I have already seen a significant increase in traffic from blogs and search engines."