IZEA Press Releases

PayPerPost Launches DisclosurePolicy.org to Promote Transparency Among Bloggers

ORLANDO, FLORIDA - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has funded, created and launched DisclosurePolicy.org to accelerate transparency across Consumer Generated Media (CGM). Resulting from months of research on the diversity of CGM creator goals, expectations and relationships with their audiences, DisclosurePolicy.org provides policy creation tools, best practices and forums for discussing the delicate balance between content creator freedoms and audience transparency expectations.

"Recent transparency bluster around PayPerPost, Walmart/Edelman and YouTube/lonelygirl15 are nothing new. There have been numerous cycles of transparency debate - whether involving religious, political or financial bias - since individuals had the freedom to publish their thoughts and creations online," said Ted Murphy, CEO of PayPerPost. "Although blogs are great for distributing opinions, news and debate, the blogosphere is currently the wild west of media. There are few standards regarding disclosure and transparency of message, creating a landscape that is difficult to navigate for bloggers and readers alike. For example, should Amazon dictate to their affiliates how to disclose payment for purchases resulting from an affiliate blogger's endorsement. DisclosurePolicy.org was created to provide a uniform disclosure mechanism as well as a central place to discuss the ongoing issues surrounding disclosure and transparency."

PayPerPost Funded to Launch Consumer Generated Advertising Revolution

Venture backing from Inflexion, Village Ventures and Draper Fisher Jurvetson supports overwhelming demand from advertisers, publishers and partners.

Orlando, Florida (PRWEB) October 4, 2006 - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has secured $3 million of venture capital. Florida-based Inflexion Partners led the Series A round, with Village Ventures and Draper Fisher Jurvetson (DFJ) participating.

PayPerPost is at the right place, at the right time, with the right platform. I've been involved with some fast growing companies and I'm buckling up for another fun ride.

The round, which will be used to support marketplace demand, expand marketing channels and engage interested partners, is the company's first outside financing. Dan Rua, managing partner with Inflexion Partners, and Michael Barach, general partner with Village Ventures, have joined the company's Board of Directors. Tim Draper and Josh Stein add domain expertise from DFJ investments in Overture, Technorati, TagWorld, Feedburner, and Skype.

"We're as excited about the experienced team members we've added as the dollars we have raised," said Ted Murphy, CEO of PayPerPost. "This group of venture capitalists understands the opportunity in the trenches and on a strategic level. We had a great set of funds asking to invest and were able to be selective. We are fortunate to secure a team who provides PayPerPost with the required capital, experience and relationships to expand our leading marketplace where advertisers and consumer content creators connect."