IZEA Press Releases

PayPerPost Requires Disclosure by Marketplace Participants

Company Follows DisclosurePolicy.org Launch with Transparency Mandate

ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring greater transparency to the growing Consumer Generated Advertising industry.

Since creating the concept of sponsored posting, PayPerPost has allowed and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships. The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure. Today's announcement builds upon that foundation.

Randy Mountz Joins PayPerPost As Vice President of Sales

Former MySpace Sales Executive Brings Extensive New Media, Interactive Advertising Experience; Candidate Enticed by Videos Created by PayPerPost Bloggers

ORLANDO, FL - (DECEMBER 11, 2006) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced that Randy Mountz, former vice president of sales for MySpace.com's Midwest region, has joined PayPerPost as the company's vice president of sales, a new position. In his new role, Mountz will build PayPerPost's inside and outside sales staff while also leveraging his considerable relationships within the U.S. advertising community to quickly grow PayPerPost's client base.

In a novel move, PayPerPost utilized the its own platform to assist in recruiting Mountz. The company paid a handful of the consumer content generators in its network to create Web videos designed to entice Mountz to join the PayPerPost team. The videos, posted on YouTube, demonstrated the power of the platform to Mountz, and were instrumental in attracting Mountz to his new Position.

New Rockstartup.com Puts Viewers Inside Real-Life Ups, Downs of Young Internet Startup

Camera Goes Behind the Scenes to Capture Life On the Road, Around the Conference Table And In the Cubicle as 12 Passionate Employees Build PayPerPost.com

ORLANDO, FL - (DECEMBER 4, 2006) - The Internet bubble may have burst five years ago, but for a new generation of savvier, more determined entrepreneurs, success through the end of a broadband connection still holds promise.

In fact, the days of seventy hour workweeks, dramatic business risks and a seat-of-the-pants pursuit of fame and fortune are still here for twelve young and very impassioned entrepreneurs. A new Web site, Rockstartup.com, chronicles the real-life story of Ted Murphy and his team at PayPerPost.com, a cutting-edge-and some would say, controversial-company that links advertisers with freelance bloggers who will hire themselves out to promote top-name products and services via online social networks.

Beginning today and continuing weekly, Rockstartup.com is posting seven- to eight-minute, documentary-style episodes about Murphy and his team. The episodes are professionally shot and produced, capturing the daily (and sometimes minute-by-minute) trials and triumphs that accompany individuals who put their careers on the line in order to make an Internet business work.