Badges Included in Sponsored Content Expand at Reader's Discretion To Reveal Ad Space, Benefiting Readers and Advertisers Alike
ORLANDO, FL - (FEBRUARY 12, 2007) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, introduced a new standard for Word-of-Mouth (WOM) transparency with the debut of "Disclosure Badges". The badges—a small graphic appearing directly in blog postings created by the company's participating Consumer Content Creators—allow readers to not only see who is sponsoring the content, but also to benefit from links and other information provided by the sponsor when coupled with PayPerPost's BubbleAd technology.
"When PayPerPost made waves last December by announcing mandatory disclosure for its Consumer Content Creators, many thought the issue was closed," said Ted Murphy, chief executive officer of PayPerPost. "Our feeling, however, was that the system could always be improved. We're excited by in-post Disclosure Badges because they add value to the concept of transparency -- providing all parties a greater level of comfort."
