Limited time promotion allows blog advertisers to experiment with pricing and targeting to maximize blog marketing return on investment.
ORLANDO, FL - (MARCH 28, 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced a new promotion designed to increase exposure and experimentation with the industry's only blog segmentation platform. The platform allows advertisers to target the sponsorship opportunities they offer to blogs and bloggers who meet certain criteria such as a minimum Google PageRank, maximum Alexa Score, and quality or "Tack" score in the PayPerPost system.
The Oppapalooza promotion suspends, for a limited time, the required premiums previously assigned to various levels of these ranking metrics. For instance, the required minimum offer to a blogger with a Technorati score of 10,000-19,999 was previously $25.00. If an advertiser added the requirement of an Alexa score of 800,000-1,000,000 the minimum increased to $30.00. These premiums are now replaced with a single minimum price of $5.00 per post, no matter what segmentation an advertiser chooses. PayPerPost will provide guidance with a "Suggested Offer" based on the targeting parameters required by the advertiser. Advertisers are encouraged to use the Suggested Offer as a guide when setting their offer price, though the advertiser is ultimately in control.
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