IZEA Press Releases

PayPerPost Acquires Zookoda, Enabling Bloggers To Increase Visibility Via Email

Australian Provider of Blog Broadcasting Services will Operate as Autonomous Service.

Orlando FL (PRWEB) April 24, 2007 - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, announced today that it has acquired Zookoda, a pioneering provider of blog broadcasting services. Currently used by over 10,000 bloggers around the world, Zookoda keeps readers updated via email whenever their favorite bloggers issue a new post. Over 2.3 million people opt-in to blog newsletters powered by Zookoda technology.

"Zookoda has developed a powerful suite of services to help bloggers increase their online visibility," said Ted Murphy, CEO of PayPerPost. "The huge success Zookoda has had in its short history proves its value to the blogosphere. We're confident Zookoda's capabilities will be of great help to our family of PayPerPost bloggers."

PayPerPost Helps Bloggers Raise the Blogging Bar, Receive More Blog Traffic

Consumer Generated Advertising platform encourages bloggers to createhigher quality blog content and blog more often.

ORLANDO, FL - (APRIL 16 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced the results of a user survey it conducted amongst the bloggers in its marketplace community. The informal survey was designed to measure the impact of creating sponsored content among bloggers who participate in PayPerPost's program.

Of those respondents that participated in the survey 69.7% indicated that PayPerPost helped them become a better blogger. "This is an extremely encouraging statistic," commented Ted Murphy, CEO of PayPerPost. "Not only are we helping bloggers earn more money, we are helping them become better at their craft at the same time. This benefits the blogger, the advertiser and most importantly the reader of the blog itself."