PayPerPost Direct disrupts the industry PayPerPost created with a widget that enables bloggers and advertisers to complete direct transaction outside of its own marketplace.
ORLANDO, FL - PayPerPost, the leading marketplace for advertisers to engage bloggers and other consumer content creators, today announced it has released PayPerPost Direct, a powerful new point-of-sale (POS) transaction widget. The widget allows all bloggers to conduct business directly with advertisers who are interested in having sponsored content created on a specific blog. The widget expands upon PayPerPost's existing model that allows Bloggers to write about an advertisers product, service or website in exchange for a fee.
"There is a segment of bloggers and advertisers that would prefer to transact directly with each other," explained Ted Murphy, chief executive officer of PayPerPost. "Advertisers promoting niche products and services often want to transact with specific professional bloggers, while professional bloggers want to set their own price and create a lower volume of sponsored content at the highest dollar value per post. PayPerPost Direct empowers both parties to do so in framework that is safe and structured for buyer and seller."
