IZEA Press Releases

PayPerPost Connects Advertisers and Bloggers with Facebook

PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the launch of the PayPerPost for Facebook application.

With the launch, PayPerPost bloggers are able to view sponsored content opportunities they qualify for in the PayPerPost Marketplace from within their Facebook accounts. The opportunities are also displayed to anyone visiting that user's Facebook profile, providing bloggers an easy way to introduce PayPerPost to their friends.

PayPerPost advertisers can utilize the application to display and promote their sponsored content opportunities inside the Facebook community. As a result, Facebook users can act on those opportunities, giving advertisers another way to promote their brand with social media and reach an even larger base of consumer content creators.

The PayPerPost Revolution Accelerates, Sponsored Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world's leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry's leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost's Board of Directors.

"PayPerPost created this exciting new advertising space and has established itself as the industry leader," said Ted Murphy, chief executive officer of PayPerPost. "Although we've only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost's model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before."

PayPerPost Empowers Professional Bloggers to Securely Cut Their Own Blog Sponsorship Deals

PayPerPost Direct disrupts the industry PayPerPost created with a widget that enables bloggers and advertisers to complete direct transaction outside of its own marketplace.

ORLANDO, FL - PayPerPost, the leading marketplace for advertisers to engage bloggers and other consumer content creators, today announced it has released PayPerPost Direct, a powerful new point-of-sale (POS) transaction widget. The widget allows all bloggers to conduct business directly with advertisers who are interested in having sponsored content created on a specific blog. The widget expands upon PayPerPost's existing model that allows Bloggers to write about an advertisers product, service or website in exchange for a fee.

"There is a segment of bloggers and advertisers that would prefer to transact directly with each other," explained Ted Murphy, chief executive officer of PayPerPost. "Advertisers promoting niche products and services often want to transact with specific professional bloggers, while professional bloggers want to set their own price and create a lower volume of sponsored content at the highest dollar value per post. PayPerPost Direct empowers both parties to do so in framework that is safe and structured for buyer and seller."

PayPerPost Acquires Zookoda, Enabling Bloggers To Increase Visibility Via Email

Australian Provider of Blog Broadcasting Services will Operate as Autonomous Service.

Orlando FL (PRWEB) April 24, 2007 - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, announced today that it has acquired Zookoda, a pioneering provider of blog broadcasting services. Currently used by over 10,000 bloggers around the world, Zookoda keeps readers updated via email whenever their favorite bloggers issue a new post. Over 2.3 million people opt-in to blog newsletters powered by Zookoda technology.

"Zookoda has developed a powerful suite of services to help bloggers increase their online visibility," said Ted Murphy, CEO of PayPerPost. "The huge success Zookoda has had in its short history proves its value to the blogosphere. We're confident Zookoda's capabilities will be of great help to our family of PayPerPost bloggers."

PayPerPost Helps Bloggers Raise the Blogging Bar, Receive More Blog Traffic

Consumer Generated Advertising platform encourages bloggers to createhigher quality blog content and blog more often.

ORLANDO, FL - (APRIL 16 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced the results of a user survey it conducted amongst the bloggers in its marketplace community. The informal survey was designed to measure the impact of creating sponsored content among bloggers who participate in PayPerPost's program.

Of those respondents that participated in the survey 69.7% indicated that PayPerPost helped them become a better blogger. "This is an extremely encouraging statistic," commented Ted Murphy, CEO of PayPerPost. "Not only are we helping bloggers earn more money, we are helping them become better at their craft at the same time. This benefits the blogger, the advertiser and most importantly the reader of the blog itself."

PayPerPost Opens Up Blog Targeting with Oppapalooza Blogger Promotion

Limited time promotion allows blog advertisers to experiment with pricing and targeting to maximize blog marketing return on investment.

ORLANDO, FL - (MARCH 28, 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced a new promotion designed to increase exposure and experimentation with the industry's only blog segmentation platform. The platform allows advertisers to target the sponsorship opportunities they offer to blogs and bloggers who meet certain criteria such as a minimum Google PageRank, maximum Alexa Score, and quality or "Tack" score in the PayPerPost system.

The Oppapalooza promotion suspends, for a limited time, the required premiums previously assigned to various levels of these ranking metrics. For instance, the required minimum offer to a blogger with a Technorati score of 10,000-19,999 was previously $25.00. If an advertiser added the requirement of an Alexa score of 800,000-1,000,000 the minimum increased to $30.00. These premiums are now replaced with a single minimum price of $5.00 per post, no matter what segmentation an advertiser chooses. PayPerPost will provide guidance with a "Suggested Offer" based on the targeting parameters required by the advertiser. Advertisers are encouraged to use the Suggested Offer as a guide when setting their offer price, though the advertiser is ultimately in control.

PayPerPost Seeks College Students to Blog

Students can earn cash for life's necessities by blogging about products and services.

Orlando, FL (PRWEB) March 14, 2007 - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced that it is ramping up its efforts to attract more college students into its growing community of consumer content creators. PayPerPost will be marketing its site to students via a variety of online guerilla marketing tactics, including utilization of its existing network.

"PayPerPost is eager to tap into the computer skills, energy and talent that U.S. college students offer," said Ted Murphy, CEO, PayPerPost. "We believe students can take our business to a new level of creativity and excitement. In return, we can help students earn a fair amount of income in their spare time."

PayPerPost Takes Transparency to A New Level with Launch of In-Post "Disclosure Badges"

Badges Included in Sponsored Content Expand at Reader's Discretion To Reveal Ad Space, Benefiting Readers and Advertisers Alike

ORLANDO, FL - (FEBRUARY 12, 2007) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, introduced a new standard for Word-of-Mouth (WOM) transparency with the debut of "Disclosure Badges". The badges—a small graphic appearing directly in blog postings created by the company's participating Consumer Content Creators—allow readers to not only see who is sponsoring the content, but also to benefit from links and other information provided by the sponsor when coupled with PayPerPost's BubbleAd technology.

"When PayPerPost made waves last December by announcing mandatory disclosure for its Consumer Content Creators, many thought the issue was closed," said Ted Murphy, chief executive officer of PayPerPost. "Our feeling, however, was that the system could always be improved. We're excited by in-post Disclosure Badges because they add value to the concept of transparency -- providing all parties a greater level of comfort."

PayPerPost Selected by AlwaysOn Media as Top 100 Private Company Award Winner

Recognized for leadership in emerging technology

ORLANDO, FL - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. The AO Media 100 is a power list of the top private digital media companies. PayPerPost was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

PayPerPost and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.

PayPerPost Requires Disclosure by Marketplace Participants

Company Follows DisclosurePolicy.org Launch with Transparency Mandate

ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring greater transparency to the growing Consumer Generated Advertising industry.

Since creating the concept of sponsored posting, PayPerPost has allowed and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships. The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure. Today's announcement builds upon that foundation.