IZEA Press Releases

PayPerPost Acquires Zookoda, Enabling Bloggers To Increase Visibility Via Email

Australian Provider of Blog Broadcasting Services will Operate as Autonomous Service.

Orlando FL (PRWEB) April 24, 2007 - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, announced today that it has acquired Zookoda, a pioneering provider of blog broadcasting services. Currently used by over 10,000 bloggers around the world, Zookoda keeps readers updated via email whenever their favorite bloggers issue a new post. Over 2.3 million people opt-in to blog newsletters powered by Zookoda technology.

"Zookoda has developed a powerful suite of services to help bloggers increase their online visibility," said Ted Murphy, CEO of PayPerPost. "The huge success Zookoda has had in its short history proves its value to the blogosphere. We're confident Zookoda's capabilities will be of great help to our family of PayPerPost bloggers."

PayPerPost Helps Bloggers Raise the Blogging Bar, Receive More Blog Traffic

Consumer Generated Advertising platform encourages bloggers to createhigher quality blog content and blog more often.

ORLANDO, FL - (APRIL 16 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced the results of a user survey it conducted amongst the bloggers in its marketplace community. The informal survey was designed to measure the impact of creating sponsored content among bloggers who participate in PayPerPost's program.

Of those respondents that participated in the survey 69.7% indicated that PayPerPost helped them become a better blogger. "This is an extremely encouraging statistic," commented Ted Murphy, CEO of PayPerPost. "Not only are we helping bloggers earn more money, we are helping them become better at their craft at the same time. This benefits the blogger, the advertiser and most importantly the reader of the blog itself."

PayPerPost Opens Up Blog Targeting with Oppapalooza Blogger Promotion

Limited time promotion allows blog advertisers to experiment with pricing and targeting to maximize blog marketing return on investment.

ORLANDO, FL - (MARCH 28, 2007) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced a new promotion designed to increase exposure and experimentation with the industry's only blog segmentation platform. The platform allows advertisers to target the sponsorship opportunities they offer to blogs and bloggers who meet certain criteria such as a minimum Google PageRank, maximum Alexa Score, and quality or "Tack" score in the PayPerPost system.

The Oppapalooza promotion suspends, for a limited time, the required premiums previously assigned to various levels of these ranking metrics. For instance, the required minimum offer to a blogger with a Technorati score of 10,000-19,999 was previously $25.00. If an advertiser added the requirement of an Alexa score of 800,000-1,000,000 the minimum increased to $30.00. These premiums are now replaced with a single minimum price of $5.00 per post, no matter what segmentation an advertiser chooses. PayPerPost will provide guidance with a "Suggested Offer" based on the targeting parameters required by the advertiser. Advertisers are encouraged to use the Suggested Offer as a guide when setting their offer price, though the advertiser is ultimately in control.

PayPerPost Seeks College Students to Blog

Students can earn cash for life's necessities by blogging about products and services.

Orlando, FL (PRWEB) March 14, 2007 - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced that it is ramping up its efforts to attract more college students into its growing community of consumer content creators. PayPerPost will be marketing its site to students via a variety of online guerilla marketing tactics, including utilization of its existing network.

"PayPerPost is eager to tap into the computer skills, energy and talent that U.S. college students offer," said Ted Murphy, CEO, PayPerPost. "We believe students can take our business to a new level of creativity and excitement. In return, we can help students earn a fair amount of income in their spare time."

PayPerPost Takes Transparency to A New Level with Launch of In-Post "Disclosure Badges"

Badges Included in Sponsored Content Expand at Reader's Discretion To Reveal Ad Space, Benefiting Readers and Advertisers Alike

ORLANDO, FL - (FEBRUARY 12, 2007) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, introduced a new standard for Word-of-Mouth (WOM) transparency with the debut of "Disclosure Badges". The badges—a small graphic appearing directly in blog postings created by the company's participating Consumer Content Creators—allow readers to not only see who is sponsoring the content, but also to benefit from links and other information provided by the sponsor when coupled with PayPerPost's BubbleAd technology.

"When PayPerPost made waves last December by announcing mandatory disclosure for its Consumer Content Creators, many thought the issue was closed," said Ted Murphy, chief executive officer of PayPerPost. "Our feeling, however, was that the system could always be improved. We're excited by in-post Disclosure Badges because they add value to the concept of transparency -- providing all parties a greater level of comfort."

PayPerPost Selected by AlwaysOn Media as Top 100 Private Company Award Winner

Recognized for leadership in emerging technology

ORLANDO, FL - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. The AO Media 100 is a power list of the top private digital media companies. PayPerPost was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

PayPerPost and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.

PayPerPost Requires Disclosure by Marketplace Participants

Company Follows DisclosurePolicy.org Launch with Transparency Mandate

ORLANDO, FL - (DECEMBER 18, 2006) - PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service, effective today, will bring greater transparency to the growing Consumer Generated Advertising industry.

Since creating the concept of sponsored posting, PayPerPost has allowed and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships. The company provides bloggers with tools to empower disclosure and has popularized the concept of adopting a Disclosure Policy for all bloggers through DisclosurePolicy.org. Consistent with WOM industry guidelines, PayPerPost also prohibits marketers who use the PayPerPost marketplace from requesting no disclosure. Today's announcement builds upon that foundation.

Randy Mountz Joins PayPerPost As Vice President of Sales

Former MySpace Sales Executive Brings Extensive New Media, Interactive Advertising Experience; Candidate Enticed by Videos Created by PayPerPost Bloggers

ORLANDO, FL - (DECEMBER 11, 2006) - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced that Randy Mountz, former vice president of sales for MySpace.com's Midwest region, has joined PayPerPost as the company's vice president of sales, a new position. In his new role, Mountz will build PayPerPost's inside and outside sales staff while also leveraging his considerable relationships within the U.S. advertising community to quickly grow PayPerPost's client base.

In a novel move, PayPerPost utilized the its own platform to assist in recruiting Mountz. The company paid a handful of the consumer content generators in its network to create Web videos designed to entice Mountz to join the PayPerPost team. The videos, posted on YouTube, demonstrated the power of the platform to Mountz, and were instrumental in attracting Mountz to his new Position.

New Rockstartup.com Puts Viewers Inside Real-Life Ups, Downs of Young Internet Startup

Camera Goes Behind the Scenes to Capture Life On the Road, Around the Conference Table And In the Cubicle as 12 Passionate Employees Build PayPerPost.com

ORLANDO, FL - (DECEMBER 4, 2006) - The Internet bubble may have burst five years ago, but for a new generation of savvier, more determined entrepreneurs, success through the end of a broadband connection still holds promise.

In fact, the days of seventy hour workweeks, dramatic business risks and a seat-of-the-pants pursuit of fame and fortune are still here for twelve young and very impassioned entrepreneurs. A new Web site, Rockstartup.com, chronicles the real-life story of Ted Murphy and his team at PayPerPost.com, a cutting-edge-and some would say, controversial-company that links advertisers with freelance bloggers who will hire themselves out to promote top-name products and services via online social networks.

Beginning today and continuing weekly, Rockstartup.com is posting seven- to eight-minute, documentary-style episodes about Murphy and his team. The episodes are professionally shot and produced, capturing the daily (and sometimes minute-by-minute) trials and triumphs that accompany individuals who put their careers on the line in order to make an Internet business work.

PayPerPost Launches DisclosurePolicy.org to Promote Transparency Among Bloggers

ORLANDO, FLORIDA - PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced it has funded, created and launched DisclosurePolicy.org to accelerate transparency across Consumer Generated Media (CGM). Resulting from months of research on the diversity of CGM creator goals, expectations and relationships with their audiences, DisclosurePolicy.org provides policy creation tools, best practices and forums for discussing the delicate balance between content creator freedoms and audience transparency expectations.

"Recent transparency bluster around PayPerPost, Walmart/Edelman and YouTube/lonelygirl15 are nothing new. There have been numerous cycles of transparency debate - whether involving religious, political or financial bias - since individuals had the freedom to publish their thoughts and creations online," said Ted Murphy, CEO of PayPerPost. "Although blogs are great for distributing opinions, news and debate, the blogosphere is currently the wild west of media. There are few standards regarding disclosure and transparency of message, creating a landscape that is difficult to navigate for bloggers and readers alike. For example, should Amazon dictate to their affiliates how to disclose payment for purchases resulting from an affiliate blogger's endorsement. DisclosurePolicy.org was created to provide a uniform disclosure mechanism as well as a central place to discuss the ongoing issues surrounding disclosure and transparency."